In this solo episode of Bring the Moxie, I tackle one of the most common mistakes business owners make: discounting their prices. While lowering your rates may seem like an easy way to win more business, it often creates a dangerous cycle that can hurt your brand, limit your growth, and attract the wrong clients.
We discuss how pricing affects perceived value, why clients often associate higher prices with higher quality, and how discounting can make it difficult to raise your rates later without losing customers. I also explore how underpricing leads to overwork, burnout, and an inability to scale, ultimately causing many business owners to deliver less value than they’re capable of. If you’re a business owner, freelancer, or entrepreneur struggling with pricing, this episode will challenge the way you think about your worth and help you build a stronger, more sustainable business.
